TEAM BRADY CHOOSE THE SETAI, MIAMI BEACH, AS HOME FOR THE E1 SEASON FINALE

Miami Beach, USA, Wednesday 5^th November 2025: Team Brady is delighted to announce The Setai, Miami Beach as its Official Luxury Hotel Partner for the 2025 UIM E1 World Championship Season Final in Miami, cementing a collaboration that unites peak performance and timeless sophistication on one of the world’s most glamourous coastlines.

‍

As Team Brady arrives in Miami to defend its title as reigning Champions of the Water, the team will make The Setai its home for race week, an environment defined by craftsmanship, refinement, and a shared pursuit of excellence. The partnership also brings The Setai to the center of the action as host of The Team Brady Leaders’ Summit, an exclusive VIP gathering of partners, innovators, and industry leaders to mark the close of another landmark E1 season.

‍

Renowned for its fusion of Art Deco heritage and Asian-inspired design, The Setai stands as an icon of modern luxury. Its understated exclusivity and appeal have made it a favourite of world-class athletes, artists, and tastemakers alike and the perfect venue for the current Champions to rest and rejuvenate around their busy racing schedule. With the elegance of The Setai as its backdrop, this partnership marks a fitting close to an electrifying season.

‍

Ben King and Joe Sturdy, Co-Team Principals of Team Brady, said: “We’re thrilled to partner with The Setai, a hotel that perfectly embodies the same commitment to excellence and attention to detail that drives Team Brady. The Setai is synonymous with quiet confidence and precision — values we live by both on and off the water. For our team, partners, and guests, there’s no better place to celebrate the culmination of the season than at one of the most exclusive destinations in Miami Beach.”

‍

Shaul Nakash, Ownership, The Setai, Miami Beach, commented: “We are delighted to welcome Team Brady to The Setai for the E1 Season Finale. This collaboration is a natural fit, bringing together two worlds that share the same values of excellence, precision, and vision. Just as Team Brady leads with determination and innovation on the water, The Setai is dedicated to offering an unparalleled standard of hospitality on Miami Beach. We are proud to host the team, their partners, and guests during such an exciting and meaningful moment in the season.”

‍